A Top Management Survival Guide
The era of the celebrity CEO is over. Savage press coverage, warring boards, and a distrustful public are putting more pressure than ever on CEOs to perform at every level, including tough marketing calls they might not have the background to make. So, if your PC doesnt come equipped with a genie, here are a few of the things Jack Trouts A Genies Wisdom will teach you:
How branding works
How to design a product strategy
How to get pricing right
How to conduct Used research
How to choose and use logos
How to avoid the most common marketing mistakes
In addition, there are other quick tips you cant afford to miss